Karina Pepin

Karina Pepin has over 9 years of experience in marketing and growth. In 2012, they began their career as a Marketing Coordinator at Skyline Montreal where they were responsible for generating new customers and maintaining a long-term relationship with existing customers. In 2013, they joined Ceridian as a Marketing Specialist, where they were responsible for generating sales leads and developing marketing materials and tools for the sales team. In 2016, they joined BiogeniQ as a Marketing Manager. In 2017, they joined Biron Health Group | Biron Groupe Santé as Head of Growth and Business Intelligence, where they developed marketing strategies and tactics to generate new business opportunities. Karina also acted as a resource person for every acquisition channel and as a manager for their direct team. In 2022, they joined HALEO Clinic as Director of Growth Marketing, where they are responsible for elaborating and executing marketing strategies for B2B, B2C and B2B2C, deploying tactics to generate new leads to improve occupational health and safety in a workplace.

Karina Pepin has a Bachelor of Applied Arts in Marketing from Université du Québec à Trois-Rivières, which they obtained between 2010 and 2012. Karina also has a DEC in Gestion de commerces from Collège Édouard Montpetit, which they obtained between 2008 and 2011. In addition, Karina has obtained several certifications from Google and HubSpot, including a Skillshop - Performance de vos campagnes Google Ads certification from Google in August 2020, a Google Analytics Certification from Google in July 2020, a Social Media Certification from HubSpot in September 2020, an Email Marketing Certification from HubSpot in August 2020, and an Inbound Certification from HubSpot in August 2020.