Dirk de Boi

Dirk De Boi is an accomplished professional with extensive experience in global insights and analytics, particularly in the Over-The-Counter (OTC) category within leading health companies. Currently serving as the Global Insights & Analytics Lead for Haleon, Dirk previously held similar roles at GSK, where responsibilities included leading insights for flagship brands across various health sectors. Dirk's earlier career at JTI spanned numerous senior positions focused on insights and strategy for reduced risk products and marketing across the Asia Pacific region. Dirk's background is supported by a Bachelor's degree in Economics from Hasselt University and multiple professional courses in digital marketing, finance, leadership, and management.