Michelle Wilden

Michelle Wilden is an experienced Shopper & Category Insights Manager at Haleon, where employment began in January 2020, building upon a long tenure at the same company from 2002 to 2020 in various roles, including Category Development Manager and Customer Sales Manager. Michelle has extensive expertise in sales and category management, leveraging shopper behavior insights and multiple data sources to drive brand and category growth. Notable achievements include managing a portfolio of over 25 brands, leading best-in-class new item launches, and being recognized in the Accelerated Women’s Leadership Development program. Michelle holds a Master's degree and a Bachelor's degree in Communication, Journalism, and Related Programs from Point Park University.