Priyalatha Ganesan

Priyalatha Ganesan is a highly skilled Digital Marketing Analytics Manager at Haleon, with a focus on leveraging eCommerce and media datasets to drive strategic business decisions through actionable insights. Prior experience includes roles as a Web & Media Analytics Specialist at Zespri International, where Priyalatha managed performance evaluations of media campaigns and set up analytics frameworks, and as a Research and Insights Analyst at dentsu X, focusing on audience studies and data visualization for marketing strategies. Priyalatha's background includes roles in data analysis at Convertium and academic management at SHRM College, along with foundational experience as a Tax Assistant. Educational qualifications include a Master's degree in Financial Management from The Australian National University and a Bachelor’s degree in Applied Mathematics from the National University of Singapore.