Rachel B.

Rachel B. is a seasoned marketing professional with extensive expertise in digital marketing effectiveness and analytics. Currently serving as the Global Digital Marketing Effectiveness Lead at Haleon, Rachel is recognized for contributions such as being a Measurement Subject Matter Expert and an AI Champion. Achievements include co-winning the 'Innovation in Data' at Shopable 2024 and receiving multiple Bronze Recognition Awards in H2 2023. Prior experience spans various roles at GSK, including Global Digital Marketing Effectiveness Acceleration Manager and Global Digital Analytics Analyst, as well as freelance marketing and eCommerce positions across well-known companies like Mr & Mrs Smith and Unilever. Rachel holds an EMBA from Hult International Business School and multiple marketing-related qualifications, enhancing a robust foundation in management and marketing.