Rackel Araujo Durães da Silva

Rackel Araujo Durães da Silva is a seasoned Trade Marketing Manager currently employed at Haleon since May 2022, overseeing the brands Eno and Sonrisal. Prior experience includes significant roles in trade marketing, category management, and sales analysis at SC Johnson and Apolo Tubos e Equipamentos S/A. Rackel's expertise encompasses strategic planning for product launches, pricing strategies, market analysis using Nielsen and IQVIA data, and the development of trade marketing plans. Academic credentials include a Bachelor's degree in Administration from Centro Federal de Educação Tecnológica Celso Suckow da Fonseca and an MBA in Business Management from Universidade Católica de Petrópolis.