DM

Danielle Mullin

Senior Vice President, Marketing at Hallmark Movies Now

Danielle Mullin has a diverse work experience spanning over two decades. Danielle started their career as an Account Executive at J. Walter Thompson Worldwide, where they developed national and regional promotional campaigns for Twentieth Century Fox feature film releases. Danielle later joined GS Entertainment Marketing Group as Director of Marketing & Publicity, where they developed strategic marketing and publicity campaigns for independent films. Danielle then transitioned to the Disney ABC Television Group, where they held various roles including Manager of Marketing for Disney Channel and Vice President of Marketing for Freeform/ABC Family. In these positions, they led the development of marketing campaigns for popular series and movies, collaborated across departments to build comprehensive campaigns, and oversaw consumer and trade advertising efforts. Danielle also worked at Disney Parks & Resorts as Manager of Broadcast Synergy, where they built marketing partnerships and managed production for the Walt Disney World Christmas Day Parade on ABC. Prior to their current role, Danielle worked at WGN America as Senior Director of Social Media, where they led the network's social media strategy and developed creative content for original series and the WGN America brand. Danielle is currently the Senior Vice President of Marketing at Crown Media Family Networks.

Danielle Mullin earned their Bachelor's Degree in Psychology & English from Boston College. Danielle later pursued a Master's Degree in Creative Writing from Emerson College.

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Timeline

  • Senior Vice President, Marketing

    July, 2017 - present