Amy Baier

Amy Baier is a seasoned digital merchandiser with extensive experience at Hallmark Cards since May 2015, where responsibilities include strategizing for value channel retailers and managing significant revenue segments. As an Associate Product Manager for Cultural Identity, Amy leads the management of ethnic greeting card collections, balancing corporate priorities with customer strategies and overseeing digital marketing efforts. Previous internships include roles at Missouri Business Alert and ALDI, Inc., where skills in sales, marketing strategy implementation, and training were cultivated. With a Bachelor of Business Administration in Marketing from the University of Missouri-Columbia, Amy has also made significant contributions to student career development as a supervisor at the MU Career Center, leading teams and developing professional training programs.