Ariel S.

Ariel S. has extensive experience in merchandising and product management across various retail sectors. Currently serving as Senior Merchant II for Hallmark.com since February 2017, Ariel S. is responsible for developing and executing digital category strategies aimed at driving revenue and enhancing customer experiences. Previously held a similar role for Hallmark on Amazon and direct-to-consumer channels, focusing on stationary and boxed cards. Earlier positions include Associate Buyer at Payless ShoeSource, managing women’s casual assortments and international accessories, as well as a Sales Account Manager at Berry Jewelry, fostering relationships with major accounts. Additional experience includes managing showroom operations and serving as a Sales and Marketing Intern. Ariel S. holds a Bachelor's degree in Apparel Marketing and Design from Kansas State University.