Ashley Collins is an experienced e-commerce leader and digital experience innovator currently serving as the Director of Digital Merchandising at Hallmark Cards. With a broad background in retail commerce, buying, product development, and sourcing, Ashley previously held key roles at companies including Gear for Sports and Helzberg Diamonds, where they managed teams and improved site performance through analytics. Their earlier education includes a degree in Fashion Design and Fashion Business from Missouri State University, complemented by a robust skill set in Salesforce Commerce Cloud and various analytical tools. Known for strong communication and leadership abilities, Ashley fosters a positive workplace culture while driving e-commerce success.
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