Edgar Daniel Morales

Edgar Daniel Morales is a seasoned professional with extensive experience in sales and business development, particularly in the Latin American market. Currently serving as Sales and Business Development LATAM at Hallmark Cards since October 2019, Edgar has successfully developed brand strategies and expanded the Hallmark brand across over 600 rooftops. Previously, Edgar held the position of National Sales Director at Pandora, overseeing operations for 103 stores and managing a large team. Edgar's tenure at adidas included significant contributions as Sr. Manager for Franchise Expansion & Operations, where over 40 stores were opened, and as Key Account Manager, achieving over 30 million USD in sales. Edgar also has experience as a Key Account Executive at Nike, driving over 12% sales growth for the sportswear category, and as Field Sales Executive at Kellogg Company, enhancing market share in government institutions. Edgar holds an MBA from Thunderbird School of Global Management and has furthered education in Retail Innovation at EGADE Business School and Marketing from Tecnológico de Monterrey.