Heather Waugh

Heather Waugh is an experienced digital marketing professional with a strong background in project management, content creation, and retail operations. Currently a Digital Merchant II at Hallmark Cards since January 2017, Waugh supports retailers with training and marketing strategies, while also managing digital catalog strategies. Previous roles include Digital Project Manager at Digital Marketing Inc., where organizational processes for client accounts were established, and Content Manager at The Adoption Consultancy, responsible for social media management and author coordination. Waugh's career spans various roles in digital and social marketing across multiple companies, including owning HSW Digital and Social Marketing, and working with clients in diverse industries such as automotive and high-end retail. Educational credentials include a Bachelor's degree in English Literature with a Creative Writing focus from the University of Missouri-Columbia and an Associate of Arts degree from Metropolitan Community College-Blue River.