Jackson McElroy is an accomplished Merchant at Hallmark Cards, specializing in product development strategy and assortment planning for the Keepsakes brand, with a strong focus on consumer behavior and market trends. Previously, Jackson served as a Data Analyst at Hallmark, where expertise in sales reporting and data analysis was applied to support product and financial strategies for Walmart. Jackson's prior experience includes an Associate Product Manager role, where leadership in e-commerce strategic initiatives helped drive digital growth for Hallmark Ornaments across major retailers. Academic involvement as a Teaching Assistant at The University of Kansas School of Business and various internships provided a solid foundation in data analysis, marketing, and customer service. Jackson holds a degree from The University of Kansas and has also studied at the Prague University of Economics and Business.
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