Katie Basgall is an experienced Assortment Planner at Hallmark Cards, where duties include building revenue plans, collaborating with merchant and creative teams, and analyzing SKU performance for effective inventory projections. From September 2016 to present, Katie progressed from Assortment Planner II to Assortment Planner III, contributing to assortment development and strategic replenishment for mass retailers. Prior to Hallmark, Katie served as Merchandise Manager and Direct Import Headwear Merchandiser at Camp David Inc., overseeing inventory forecasts and managing purchase orders. Additional experience includes merchandising roles at Zorrel International and Staples Promotional Products. Katie Basgall holds a Bachelor of Science in Apparel Marketing from Kansas State University.
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