Lindsey Roy

SVP Strategy & Brand at Hallmark Cards

Lindsey Roy has a significant work history at Hallmark Cards. Starting in 2000, they held various positions in product management and innovation. From 2010 to 2014, they served as Vice President of Innovation Platforms. Following that, they became Vice President of Hallmark Home and Gifts from 2014 to 2016. From 2017 to 2019, they were the Vice President of Hallmark Greetings Marketing, and then they became the Senior Vice President of Consumer Experience and CMO from 2019 to 2023. Currently, they hold the role of SVP Strategy & Brand at Hallmark Cards.

Lindsey Roy pursued their Bachelor of Applied Science (B.A.Sc.) degree in Advertising & Journalism from Kansas State University, completing their education from 1995 to 1999.

Links

Org chart

Timeline

  • SVP Strategy & Brand

    January, 2023 - present

  • Senior Vice President Consumer Experience And CMO

    September, 2019

  • Vice-president Hallmark Greetings Marketing

    January, 2017

  • Vice President Hallmark Home And Gifts

    December, 2014

  • Vice President, Innovation Platforms

    April, 2010

  • General Manager, Digital Product Development (digitally-enabled Connecting)

    2008

  • Product Management, Innovation Positions (various)

    2000

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