Ludovic Vassy

Ludovic Vassy is an accomplished professional with extensive experience in category management and shopper insights across various industries. Currently serving as Head of Category at Hallmark Cards since September 2016, Vassy leads the Category, Activation, and Display planning team. Prior to Hallmark, Vassy held multiple roles at Fonterra from October 2011 to April 2016, including Group Shopper Insights & Marketing Manager, where responsibilities included developing category and shopper insights to enhance market strategies. Additional positions held at Fonterra encompassed Category and Shopper Insights Manager, Shopper Insights and Planning Manager, and Intelligence Manager. Vassy's career also includes serving as Category Manager at Aspen Pharma Pty Ltd and Client Service Manager at The Nielsen Company. Vassy holds dual Master's degrees in Business from emlyon business school and International Economics from Université Lumière Lyon 2.