Maggie Walsh

Maggie Walsh is a seasoned professional with extensive experience in product and creative development within the greeting card industry. Currently serving as Senior Director at Hallmark Cards since May 2014, Maggie oversees the Everyday Greeting Cards division, driving sales, profits, and retail performance while enhancing brand relevance. Previous roles at Hallmark include Merchant Director for Packaged Expressions and Category Manager, where strategic planning and customer insights shaped product offerings. Maggie’s earlier career at EXPRESS spanned various positions in allocation and planning, demonstrating a strong background in sales forecasting and inventory management. In addition to a B.S. in Merchandising and Advertising from the University of Nebraska-Lincoln, Maggie has contributed to design and event planning initiatives during an internship with the university's "Native Daughters" project.