Sarah McCaul

Sarah McCaul is an accomplished marketing professional with extensive experience in loyalty marketing, brand strategy, and campaign execution. Currently serving as Director of Loyalty Marketing at Hallmark Cards since September 2018, Sarah has held various leadership roles, including Senior Marketing Manager and Global Product Innovation Go-To-Market Strategy Leader. Prior to Hallmark, Sarah founded and created content for Sarah Riley Rose and excelled at StoneArch, managing multimillion-dollar accounts and driving significant revenue growth. Sarah's earlier experience includes event management at Woodhill Country Club and social media coordination at ZapEvent. Holding a Bachelor of Arts degree in Journalism from the University of Minnesota, Sarah combines creativity with strategic insight to deliver impactful marketing solutions.