Shane Dark

Shane Dark is an experienced professional with a strong background in digital analytics and transformation. Currently serving as the Director/Manager of Digital Analytics at Hallmark Cards since June 2018, Shane oversees digital data architecture, analytics implementation, reporting, and A/B testing optimization for Hallmark.com. Prior to this role, Shane held several positions at Sprint from 2001 to 2018, including Manager of Transformation Workstream Lead, where responsibilities included managing cost and revenue improvement initiatives, and Manager of Digital Optimization & Analytics, focusing on testing strategies and analytics during a digital transformation. Shane’s earlier career included roles at Compete, Inc. and EDS, where expertise in product management, sales strategy, and software testing was developed. Shane holds a Master's in Business Administration from the University of Kansas and a Bachelor's in Industrial Engineering from the Georgia Institute of Technology.