Shanna Smith

Editorial Director, Content And Organic Social at Hallmark Cards

Shanna Smith has a diverse work experience that spans several industries. Shanna began their career as an Administrative Specialist at Kansas State University in 2006 and later worked as a Writer and Project Manager at New Boston Creative Group. Shanna then transitioned to the role of Development Communications Coordinator at KSU Foundation.

In 2011, Shanna joined the University of Chicago IT Services, where they initially served as a Communications Coordinator and later as a Senior Writer and Editor. Shanna demonstrated strong writing skills and communication abilities during their time there.

In 2015, Shanna joined Paper Crane Communications as an Independent Communications Specialist and managed their own business. Shanna used their expertise to provide specialized services to their clients.

Shanna also gained experience in content creation and social media strategy while working as a Blogger and Podcaster at Bee and Basil from 2019 to 2022. Shanna achieved significant growth and developed a loyal following for their blog and podcast.

Additionally, Shanna held various roles at Hallmark Cards, starting as a Senior Editor in Greetings Marketing in 2015 and progressing to Associate Editorial Director and eventually Editorial Director, Content and Organic Social. Shanna was responsible for leading cross-team collaboration, providing editorial direction, and guiding content development for multiple brand channels and platforms. Shanna also managed interns and mentored junior team members during their tenure.

Overall, Shanna Smith has a strong background in communications, content creation, and social media strategy, with a focus on delivering engaging and impactful messages to various audiences.

Shanna Smith attended Kansas State University from 1999 to 2005, where they obtained a Bachelor of Arts (B.A.) degree in English Literature and Creative Writing. Shanna also received an additional B.A. degree in English and Creative Writing during the same period. In 2014, Shanna obtained certifications in "Content Strategy for Professionals: Engaging Audiences for Your Organization" from Coursera Verified Certificates and "InDesign CS6 Essential Training" from lynda.com. In 2016, they obtained a certification as a Registered Yoga Teacher 200 Hour from YogaWorks, Inc.

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