Evan Laird

Head Of Marketing at Hallow

Evan Laird has a diverse work experience, starting in 2015 as the CEO and Founder of Lairdications LLC, a mobile application and web development company. During this time, they successfully launched two applications on the Apple App Store. Evan later served as a Marketing Associate at Extended Care Professional and as a Project Director at Enactus.

In 2016, Evan joined Associated Bank as a Corporate Branch Banking employee, where they manipulated data in Excel to analyze trends and presented their findings to upper management. Evan then transitioned to Webspearmint, a digital marketing consulting firm, where they worked as a Partner and Digital Marketing Consultant. Evan achieved noteworthy results, such as increasing organic website leads by over 300% and boosting a client's revenue by $50,000 in less than 4 weeks.

In 2017, Evan briefly worked as an Information Technology Application Developer at IBM. The following year, they became a Digital Marketing Specialist at Compass before assuming the role of Chief Marketing Officer at Dinely.

From 2019 to 2021, Evan served as a Senior Growth Marketing Manager at Galactic Fed, where they honed their skills in growth marketing. Currently, they hold the position of Head of Marketing at Hallow and is responsible for leading the marketing team in various areas, including paid social, search, SEO, content, international expansion, and influencer marketing.

Overall, Evan Laird's work experience showcases their expertise in marketing, growth strategy, and digital consulting, with a demonstrated track record of driving results for their clients and employers.

Evan Laird has a Bachelor of Business Administration (BBA) degree in Information Technology Management, which they obtained from the University of Wisconsin-Milwaukee. Evan also has another Bachelor of Business Administration (BBA) degree in Information Technology, which they obtained from the University of Wisconsin-Whitewater. Additionally, Evan has obtained several certifications in various areas such as social media marketing, conversion funnel course, advertising toolkit, content marketing toolkit, SEO training, SEO fundamentals, Google Analytics, Agile Explorer, iOS design foundation, design thinking practitioner, Python 3 essential training, JavaScript basics, HTML essential training, iOS development courses, and programming fundamentals. These certifications were obtained from institutions like LinkedIn, ClickMinded, SEMrush, Udemy, Google, IBM, Lynda.com, and SoloLearn.

Links

Previous companies

IBM logo
Associated Bank logo
Galactic Fed logo

Timeline

  • Head Of Marketing

    April, 2022 - present

  • Director Of Performance Marketing

    March, 2021

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