In 2014, Hal’s New York Seltzer launches with 7 flavors — because one wasn’t enough and Hal never knew when to quit: Original, Black Cherry, Lemon, Lime, Raspberry, Vanilla Crème, and Orange. It’s like a deli fridge in a bottle.

In 2016, We debuted Ginger Ale to the lineup — because apparently, seltzer needed a cousin with a little more drama and a lot more bite.

In 2019, Seltzer without chips? In this city? Please. We launched kettle chips to pair with our seltzer because Hal believed in balance. We didn’t just make a snack- we made a duo.

In 2023, First came the seltzer. Then the kettle chips. You thought that was it? Welcome, Pretzels. We aren’t building a snack brand. We’re starting a flavor empire.

Hal's New York

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