Matthew Greenshields

Matthew Greenshields is an experienced professional in consumer research and insights, currently serving as Consumer Research Manager at Hamilton Beach Brands Inc. since May 2011, where management of custom market research operations for the domestic consumer business is key. Prior to this role, Matthew held the position of Consumer Insights Director at Reynolds Consumer Products from March 2008 to April 2011, overseeing the custom consumer insights function. Additional experience includes serving as Consumer Insights Manager at Reynolds Packaging and as a Market Research Assistant at General Mills from 1984 to 1986. Matthew holds an MBA in Marketing/Marketing Research from Indiana University Bloomington, earned between 1982 and 1984.