Sonya Parsley

Sonya Parsley is an experienced professional with over 15 years in category management and customer insights, currently serving as the Manager of the Customer Insights Team and Category Advisor at Hamilton Beach Brands Inc. since November 2011. Previously, Sonya held key positions at renowned companies such as Crayola LLC, Alberto Culver, and PepsiCo, where responsibilities included directing category management teams, training personnel, and serving as a strategic partner to senior management. Sonya's extensive experience features roles that involved advanced analytics, insights management, and trade marketing across multiple channels including Walmart, Target, and Dollar channels. Educational qualifications include a Bachelor's degree in Computer Science from the University of Arkansas.