Libby Rapp

Libby Rapp is an experienced digital marketing professional with a strong background in developing and implementing comprehensive digital strategies. Currently serving as Digital Marketing Manager at Hamilton Parker since July 2019, Libby has notably increased new website users by 37% and pageviews by 26% from 2019 to 2020, and successfully launched a content marketing strategy to enhance organic search results. Prior experience includes roles at Stanley Black & Decker, Inc. as Associate Digital Marketing Manager for Mac Tools, where Libby drove brand awareness and digital engagement strategies, and O.E. Meyer Co. as Web Presence Specialist, focusing on web content management and online marketing initiatives. Libby began a career in digital media with a photography internship at F+W Media, Inc., and holds a Bachelor of Arts degree in Communication and Theatre Arts from Heidelberg University, complemented by a minor in Art.