Jonathan Prinsell

Jonathan Prinsell, MBA, has extensive experience in sports management and data analytics, currently serving as the Director of Business Intelligence & Data Analytics at Hamilton Tiger-Cats Football Club since 2011. Key responsibilities include generating comprehensive ticketing reports, analyzing campaign success, and forecasting ticket revenue. Previous roles at Hamilton Tiger-Cats involved managing ticket operations, new stadium development, corporate partnerships, and event coordination. Jonathan has also contributed to charitable events, worked in various capacities in sports organizations, and completed a Master of Business Administration focused on Digital Transformation at McMaster University. A solid foundation in project management and analytical skills has been cultivated through a diverse career in the sports sector.