Lena Vettese

Lena Vettese has a diverse work experience spanning various industries and roles. Lena is currently working as a Lead Generation Manager at Hammer & Hanborg, where they are responsible for developing digital lead generation through marketing campaigns and automated flows. Lena also manages projects in SEO and visualization of analyzes, as well as the development of bots via Leadoo.

Prior to this, Lena worked as a Marketing Automation Specialist Student at Medieinstitutet from September 2019 to May 2021. During this time, they focused on understanding customer behavior and developing marketing automation strategies to reach customers effectively.

Lena also gained experience as a Marketing Automation Specialist Intern at Benify, where they analyzed and improved blog subscriptions, participated in strategy and marketing work, and developed personalization strategies for the Benify market.

Additionally, Lena has experience in various other roles, including working at Röda Korset as a cash register, cafe, and sorting incoming wears, as a Marketing Automation Specialist Intern at Leadfront Consulting, and as a Manager Menigo Partner at Menigo Foodservice AB.

Earlier in their career, Lena worked as a Key Account Manager at Fåddman AB, a National Key Account Manager at Berendsen Textil Service Ab - Filial i Finland, a Partner and Sales Manager at Newton Kompetensutveckling, and a Field Sale and Teamleader at Utebildarna. In these roles, they gained experience in key account management, sales, personal development, budget management, customer meetings, and team recruitment.

Lena Vettese has a diverse education history. In terms of formal education, Lena completed an EQF Level 5 degree in Data Analyst at Shaw Academy in 2020-2021. Lena also obtained another EQF Level 5 degree in Digital Marketing + SEO from Shaw Academy during the same time period. Additionally, Lena attended Medieinstitutet from 2019 to 2021, where they pursued a degree in Marketing Automation Specialist with a focus on Digital Marketing. Lena also completed a course in Illustrator at Shaw Academy in 2019.

Lena has acquired additional certifications to enhance their skills and knowledge. Some notable certifications include Technical SEO Certification from BlueArrays in 2022, Advertising on LinkedIn, Google Ads Essential Training, and HubSpot Reporting Certified, all obtained in 2021. In 2020, they became certified as a Salesforce Pardot Specialist and completed Advanced Google Analytics training. Lena has also received certifications in Power BI, CSS, HTML, and various other digital marketing areas.

Overall, Lena's education history reflects a strong commitment to continuous learning and acquiring expertise in various areas related to data analysis, digital marketing, and automation.