Richard F. Cralle III

Den Cralle is the President of Green Front Furniture, one of the premier purveyors of fine furniture, rugs, and home décor on the East Coast. He received a bachelor's degree in business administration from the Cox School of Business at Southern Methodist University after graduating from Woodberry Forest School in 2009.Mr. Cralle follows in the footsteps of his father, Richard "Dickie" Cralle, who was instrumental in the leadership and growth of the Farmville-based company. Today, Den Cralle spends his time deeply involved in the day-to-day operations of the fifty-year-old business, modernizing and streamlining operations, utilizing social media platforms for marketing, and conducting buying trips overseas while continuing to strengthen ties with the local Farmville community. He serves on the board of Farmville Downtown Partnership. In his free time, Cralle enjoys traveling and honing his photography skills.