Blake Abbenante

Blake Abbenante is the current Director of Marketing Analytics at Hana. Prior to this, they were the Director of Marketing Analytics and Insights at Cengage, and Head of Analytics at ofo. They have a wealth of experience in building and rolling out roadmaps for analytics Centers of Excellence, providing guidance and establishing marketing, product and operations teams and best practices. Highlights of their career include reworking KPIs to align more closely with strategic priorities, partnering closely with Data Delivery Services to rework data pipelines and create marketing datamarts, and providing analysis support to senior Strategy teams to validate product launches.

Blake Abbenante graduated from Bryant University with a B.S.B.A in Computer Information Systems and Economics. Blake then went on to get their Master of Science (M.S.) in Predictive Analytics from Northwestern University.

Blake Abbenante reports to Andrew Kupiec, Chief Executive Officer. They are on a team with Susana Ribeirao-Marczak - Senior Director of Pricing & Revenue Optimization, Georgia Collins - EVP, Strategic Client Solutions, and Neil Davis - Director of Performance Marketing.