Hanai
Viviane Lazard Sobral has a diverse work experience that spans several industries. In 2014, they began their career at Nestlé as a Marketing Trainee, where they gained experience in sales and strategic planning. Viviane later became a Marketing Specialist, leading multifunctional teams to reposition baby food brands based on consumer and healthcare professional insights.
In 2018, Viviane joined the Merck Group as a Junior Brand Manager, focused on marketing management for intestinal flora probiotics. Viviane executed integrated campaigns for healthcare professionals and consumers and collaborated with demand supply and sales teams to develop customized plans for clients and drive sales.
In 2021, Viviane worked as an Entrepreneur at Antler, gaining experience in the startup ecosystem. Viviane then moved on to join Hanai in 2022 as the COO and Co-Founder. Hanai is an early-stage impact startup that enables healthcare access and education through mobile phones, with a focus on promoting women's health in underserved communities.
Throughout their career, Viviane has demonstrated a strong understanding of marketing strategy, campaign execution, team leadership, and collaboration with diverse stakeholders.
Viviane Lazard Sobral completed their education history as follows:
- In 2010, they enrolled at Insper Instituto de Ensino e Pesquisa and obtained a Bachelor of Business Administration (BBA) degree in 2014.
- In 2013, they participated in an exchange program at Singapore Management University.
- In 2020, they pursued a Master of Business Administration (MBA) degree at INSEAD for the duration of the year.
Furthermore, they obtained additional certifications which include completing the "Menstrual Education Around the World - Training for Menstrual Educators" program offered by Herself Educacional in July 2021, as well as the "Sexual Assault First Response Workshop" provided by AWARE in the same month and year.
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Hanai
Hanai's mission is to empower women in rural and marginalized communities with easily accessible healthcare information and education. Our suite of apps, including Jiwa Ibu app by Hanai enables instant access to health information that is medically validated and approved by ministries of health, symptom checkers, trackers, alerts, and chats with physicians. Today, many rural communities lack access to basic healthcare information. There is no formal authority on sharing this information and sadly, many women do not know what to do or where to go in an emergency. Jiwa Ibu steps towards change. Created by Hanai, the Jiwa Ibu app provides a health ecosystem for women worldwide, focusing on rural and marginalized communities. With a smartphone and this app, women will have instant access to health information, symptom checkers, trackers to enable them to make decisions and seek help, chat with physicians. The ability to take charge of their health and their family’s health will now be at their fingertips, and will no longer only mean getting to the nearest hospital. Jiwa Ibu is also for health care workers in the maternal healthcare service. They will have access to instructional training videos, online courses, patient education materials and other resources to help improve the capacity of health workers to deliver effective service to their communities.