Carola Backes

Carola Backes is an experienced marketing professional currently serving as the Event Marketing Lead for digital and hybrid events at Handelsblatt Media Group since January 2021. Prior to this role, Carola was the Marketing Director at Management Forum from August 2020 to January 2021. From October 1994 to January 2021, Carola held the position of Marketing Director for EUROFORUM Deutschland GmbH, overseeing operations in Germany and Switzerland as well as previously serving as Marketing Manager. Carola holds a degree in Diplom-Kauffrau from Universität Augsburg and Universität Essen.