Eric Dreyer

Eric Dreyer is an accomplished executive with extensive experience in brand management and development within the athletic and action sports sectors. Currently serving as Vice President & GM for Under Armour at Hanesbrands Inc. since September 2016, Eric has showcased expertise in brand strategy and licensing. As Principal at BrandED, LLC, established during a non-compete period, Eric focuses on enhancing brand clarity and driving growth in various markets. Eric's prior roles include Vice President of Brand Management at Collective Licensing International, where contributions significantly increased brand awareness for a diverse portfolio, and Vice President of Advanced Product and Development at Airwalk, tasked with revitalizing the brand. Eric also held leadership positions at Brooks Running, where a successful turnaround strategy led to a notable sales increase. Eric holds an MBA from the University of Denver and multiple degrees in business and sciences from prestigious institutions.