Durand Edison

Durand Edison has extensive experience in commercial management and consumer engagement within the tobacco industry, particularly at PT HM Sampoerna Tbk. Since December 2016, Durand has held various managerial roles, notably as Manager Commercial SFP Deployment Regional Java 4, where significant accomplishments include a 1.75x increase in volume growth and the successful opening of a large retail unit in Medan. Prior positions such as Manager Area Wholesale Engagement and Manager Area Consumer Engagement reflect a strong track record in customer relationship management and brand building, evidenced by achievements like double-digit growth in sales and recognition for top area performance. Education includes a Bachelor's degree in Business Management from Universitas Prasetiya Mulya, complemented by earlier roles in corporate affairs and project management at Multi Bintang Indonesia and PT Astra International Tbk.