Felicia Ler

Felicia Ler has a diverse work experience, having held roles in the fields of beauty, health, wellness, lifestyle, and automotive. Felicia began their career in 2016 as a Regional Commercial Sales & Operations Intern at McLaren Automotive Asia Pacific. In 2018, they started freelancing as a Content Writer. From 2019 to 2021, they worked as a Content Writer at Growth Machine, Beautystack, Yastrid, Instacart, Zen Principle, Rise Science, and Function of Beauty. In 2021, they were also a Content Strategist at twoplus Fertility. Throughout their career, they have leveraged on-page SEO tactics to improve the brand's SERP appearance on the first page of Google, written long-form blog content centered around personalized haircare products, haircare trends, how-to guides, evergreen articles, sleep health, sleep debt, circadian rhythm, food and grocery shopping, dietary supplements, and other topics related to sleep science. Felicia has also analyzed scientific journals and medical articles to convert relevant insights into humanized copy that resonates with the brand's target audience.

Felicia Ler graduated from the National University of Singapore in 2017, with a Bachelor of Business Administration - BBA (Honours) in Marketing & Human Resources Management.