Diana B.

Diana B. is an experienced consumer experience and hospitality professional with a diverse background in the wine industry. Currently serving as Consumer Experience Manager at Hansel Auto Group since May 2018, Diana previously held roles such as Hospitality Manager at Hanna Winery & Vineyards and DTC Sales Manager at Soda Rock Winery, where responsibilities included managing tasting rooms, events, and social media. Additional experience includes positions at Cuvaison Winery as Telesales Coordinator and a long tenure at Kendall-Jackson Wine Estates as Associate Marketing Manager, focusing on sales performance analysis and marketing program development. Diana also has experience in public affairs at Hewlett-Packard and holds educational credentials in graphic design and sommelier certification from the Court of Master Sommeliers.