Abbie Costain

Product Marketing Lead at Happeo

Abbie Costain is an experienced marketing professional currently serving as Product Marketing Lead at Happeo since April 2024, after previously holding the position of Senior Growth Product Marketing Manager at Plentific from August 2020 to April 2024. At Plentific, Abbie developed global strategies for customer acquisition, managed digital advertising campaigns, and collaborated with cross-functional teams to enhance customer experiences. Prior roles include Marketing Executive and Corporate Communications Executive at Landsec, where Abbie focused on media relations and stakeholder engagement, and a Marketing Executive position at Wiraya, involving B2B inbound marketing efforts in the UK market. Abbie began a career in corporate communications with Equiom Group, supporting event organization and content creation. Abbie holds a Bachelor of Science degree in Psychology from Nottingham Trent University and completed CIM qualifications in Marketing.

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