Rachana Sriram

Rachana Sriram is a skilled marketing professional with a comprehensive background in performance marketing and analysis. Currently serving as a Senior Executive in Performance Marketing at Happilo since March 2025, Rachana has previously held roles at HiveMinds, initially as a Marketing Analyst and later as a Senior Marketing Analyst, contributing from March 2023 to March 2025. Experience also includes volunteering at U&I Trust and positions as a Social Media Executive and Intern at K12 Techno Services Pvt. Ltd. Additionally, Rachana has completed internships in finance at Omuni and in social media marketing and business development at Spread Smile Foundation and IFortis Corporate, respectively. Educational qualifications include a Bachelor of Business Administration with a focus on Accounting and Finance from PES University, Bangalore, and a Pre-University course in PCMB from KMWA Deeksha College.