Iris Minnema

Iris Minnema is currently the CEO & Co-founder at Happiness Amsterdam. Prior to this role, Iris served as the Global Business Director at DDB Unlimited. Iris also has extensive experience as Managing Director at DDB Dubai, where Iris handled day-to-day management of the agency and led various accounts. Throughout their career, Iris has worked with clients such as McDonalds, PepsiCo, Johnson & Johnson, Sephora, and more. With a Bachelor's degree in Communication, Publicity, and Information, Iris has a strong background in account management and leading integrated marketing campaigns.