Dajaneé Hoyos

Dajaneé Hoyos is an experienced marketing professional currently serving as the Lifecycle Marketing Manager at Happy Money since August 2021, where responsibilities include developing data-driven campaigns and managing the customer journey to drive borrower engagement. Prior to this role, Dajaneé held various positions in marketing and communications, including Brand & Customer Experience Manager at College Ave Student Loans and Digital Marketing Manager at Revitas, and contributed to enhancing digital presence through social media strategy and content creation. Dajaneé's career began with roles in client service and education, and an academic background includes a Bachelor of Arts in Journalism and Mass Communications from St. Bonaventure University.