João Gomes

João Gomes has a diverse range of work experience. João is the CEO and Founder of Happyfact, a digital growth strategy company focused on growth marketing, community-led growth, and product-led growth. João has successfully managed large budgets in Paid Media, grown products with millions of monthly active users, and launched projects with rapid user adoption. João has also managed communities and expanded DTC projects into new geographies. Additionally, João has worked with top Business Schools in Europe, set up Data Analytics processes for complex projects, and built high-performing internal teams.

In addition to their role at Happyfact, João is an Invited Professor at Porto Business School and a Mentor at Startup Lisboa and Startup Wise Guys, where they provide guidance to early-stage startups. João has also served as the Interim Chief Marketing Officer at Crowdclass.

Previously, João was the Chief Marketing Officer at Utrust, where they played a key role in growing the project from an ICO to an exit. João led successful growth and marketing initiatives and built a strong community.

Before starting Happyfact, João worked as a freelancer, delivering impressive results for their clients and gaining valuable experience. João was also the Chief Operating Officer at Saúde H2O, where they dealt with the daily management and strategic decisions of the company.

Early in their career, João worked as a Team Manager at VORSat, where they led a team responsible for implementing a reentry strategy in the VORSat satellite project. João gained industry knowledge through conference attendance and networking.

Overall, João Gomes's work experience showcases their expertise in growth marketing, community management, strategic decision-making, and team leadership.

João Gomes earned a Master of Business Administration (MBA) degree from Porto Business School from 2023 to 2025. Prior to that, in 2020, they attended the Massachusetts Institute of Technology (MIT) for a program in Data Science and Big Data Analytics. João also studied Management and Industrial Engineering at Faculdade de Engenharia da Universidade do Porto, but the exact timeframe is not provided. João has additional certifications in Analytics for Executives from Porto Business School in 2023, Growth Marketing Crash Course from Growth Tribe in 2021, and Data Science and Big Data Analytics from MIT xPRO in 2020.