Margarida Valarinho

Margarida Valarinho is a marketing and brand management professional with extensive experience in the sports industry. Currently serving as the Marketing & Brand Manager at Happyfact Collective since June 2025, Margarida previously held various positions at Sport Lisboa e Benfica, including Sponsorship Activations Team Lead and Brand Manager. Responsibilities included content strategy and management for BenficaPlay, an exclusive streaming service. Prior experience includes a role at Noesis focused on Marketing Intelligence and Corporate Communications, where Margarida developed communication and sustainability strategies. Earlier roles at Sport Lisboa e Benfica involved content production for social media and managing communication strategies. Margarida holds a post-graduate degree in Knowledge Management & Business Intelligence from NOVA IMS and a Bachelor's degree in Business Administration and Management from ISCTE Business School.