Turner Scott has worked in the digital marketing field since 2017. Turner began their career at The Annie Selke Companies as a Digital Marketing Analyst, where they interpreted data from Google Analytics and other analytics platforms, created and implemented B2B email marketing strategies, and tracked and reported on KPIs across all marketing channels. In 2019, they moved to Buyers Edge Platform as a Digital Marketing Specialist, where they oversaw Google Analytics and Google Tag Manager across sites, managed Text and Display ads via Google Ads and other platforms, and used CRO and UX knowledge to develop targeted Landing Pages for campaigns to increase lead generation. In 2020, they returned to The Annie Selke Companies as a Digital Marketing Manager and Senior Digital Marketing/ SEO Specialist. Currently, they are the Director of Digital Marketing at HappyNest.
Turner Scott graduated from University of Massachusetts Dartmouth in 2016 with a Bachelor of Science in Marketing. Prior to that, they attended Pittsfield High School from 2008 to 2012. In addition, they have obtained a Google Analytics Certification from Google in February 2020 and is currently pursuing a Hubspot Inbound Certification.
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