Sal Rivera

Sal Rivera has extensive experience in the hospitality industry, currently serving as Vice President of Operations for Reverb Hotels at Hard Rock International since April 2012. Rivera has held various leadership roles within Hard Rock International, including Area Vice President of Operations for Hotels & Casinos and Director of Operations for Latin America. Prior to this, Rivera was General Manager at Doubletree by Hilton in Atlanta from July 2011 to April 2012, and further built expertise as Director of Brand Performance at Hilton Worldwide from June 2002 to November 2010.