Lauren Varnas

Director, Sports Integrated Marketing & Partnerships at Hard Rock Digital

Lauren Varnas has a diverse work experience spanning different industries. Lauren started their career as a Sports Finance and Advisory Intern at Citi Private Bank in 2011, where they gained experience in financial modeling and analysis for professional sports franchises.

In 2012, Lauren joined Teach For America as a Baltimore Corps Member, where they taught 9th grade Algebra and developed lesson plans aligned with Common Core State Standards. Lauren also tracked and analyzed student data to tailor their teaching approach to individual needs.

From 2015 to 2021, Lauren worked at Intersport in various roles. As an Account Executive and later as a Senior Account Executive, they provided integrated media and sponsorship marketing solutions to brands through Intersport's portfolio of owned + operated properties. In their subsequent role as Director of Strategic Partnerships, they led the sponsorship strategy and partnership asset mix for Thought Leadership and College Football Verticals, generating new sponsorship opportunities and revenue.

Currently, Lauren is employed at Hard Rock Digital as a Manager and later as a Senior Manager of Integrated Marketing & Partnerships. Lauren'sresponsibilities include developing and executing the integrated marketing strategy for the Hard Rock Sportsbook campaign and managing the portfolio of league, team, and sports property partnerships.

Overall, Lauren Varnas has demonstrated expertise in integrated marketing, sponsorships, and strategic partnerships in the sports industry.

Lauren Varnas attended the University of Maryland from 2008 to 2012, where they earned a Bachelor of Science degree in Finance & Marketing. After completing their undergraduate studies, they pursued further education at The Johns Hopkins University from 2012 to 2014, obtaining a Masters of Science degree in Education. Prior to their university education, they attended Oak Knoll School from 1995 to 2008. No degree or specific field of study is mentioned for Oak Knoll School.

Links

Previous companies

Intersport logo
Teach For America logo

Timeline

  • Director, Sports Integrated Marketing & Partnerships

    April 1, 2024 - present

  • Senior Manager, Integrated Marketing & Partnerships

    April 1, 2023

  • Manager, Sports, Entertainment and Brand Partnerships

    August, 2021