SG

Sasha Gutierrez

Director Of Brand Standards at Hard Rock International

Sasha Gutierrez is an accomplished professional in hospitality management with extensive experience in quality assurance, training, and brand standards. Currently serving as the Director of Brand Standards at Hard Rock International since January 2020, Sasha defines and implements strategies for standards research and development across the organization. Previously, as the Global Director of Quality Assurance, Sasha led a global QA program for Cafe, Hotel, and Gaming Divisions, promoting a quality mindset across over 200 properties worldwide. Prior roles include Training Manager and Quality Assurance Manager, where Sasha developed key training and quality initiatives. Sasha's career began at InterContinental Hotels Group and Sheldon Hotel, with foundational roles in guest services and front desk operations. Sasha holds a Bachelor of Science in Hospitality Management from Florida International University.

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