Sebastian Uhle

Senior Vice President Corporate Market Research & Category Management at HARIBO

Sebastian Uhle has a diverse work experience spanning over two decades. Sebastian began their career at Unilever, where they held various sales and marketing roles from 1999 to 2006. Sebastian then served as the Category Manager for Icecream Germany and later as the Category Business Manager at Metro from 2006 to 2008. Sebastian then joined Coca-Cola European Partners Deutschland GmbH as a Senior Manager of Commercial Development from 2008 to 2012.

In 2012, they moved to Storck, where they became the Head of Research and Category Management until 2016. Sebastian is currently associated with HARIBO International, where they have held several key positions. Sebastian began as the Global Head of Market Research and Category Management in 2016 and served in this role until 2022. From 2019 to 2022, they also served as the Head of Global Research, Category Management, and E-Commerce. Currently, Sebastian holds the position of Senior Vice President of Corporate Market Research and Category Management.

Sebastian Uhle's work experience highlights their expertise in market research, category management, and commercial development across various industries, especially in the food and beverage sector.

Sebastian Uhle has a diverse education history, with a focus on business and leadership-related subjects. In 2019, they obtained a "Certified Expert Digital Business Management" degree from SRH Fernhochschule - The Mobile University. The degree focused on various aspects of business, management, marketing, and related support services.

In 2020, Sebastian attended INSEAD, where they completed a course in "Leadership Communication with Impact." This course enhanced their communication skills with an emphasis on leadership. Additionally, they participated in a program titled "Leading Organisations in Disruptive Times," which explored strategies for managing organizations during periods of significant change.

Sebastian continued their education at INSEAD in 2021, undertaking a program in "Business Strategy and Financial Performance." This course provided him with comprehensive knowledge in strategic business planning and financial analysis. Sebastian also completed a course called "Drive Digital Marketing Strategy" to develop expertise in leveraging digital channels for marketing purposes.

In terms of additional certifications, Sebastian obtained three certifications from INSEAD. In August 2021, they received the "Business Strategy and Financial Performance" certification. In May 2021, they obtained the "Driving Digital Marketing Strategy" certification. Furthermore, in December 2020, they completed the "Leading Organisations in Disruptive Times" certification.

Additionally, Sebastian holds a "Diplom Kaufmann" degree in Business Administration from FH Pinneberg, although the specific years of enrollment are not provided.


Previous companies

Unilever logo


  • Senior Vice President Corporate Market Research & Category Management

    February, 2022 - present

  • Head Global Research Category Management E Commerce

    March, 2019

  • Global Head Market Research And Category Management

    May, 2016

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