Beatriz Elena Blum Mendez

Beatriz Elena Blum Mendez is an experienced professional in trade marketing and demand generation, having held key roles at Harinera del Valle S.A. as Director Trade Marketing and Jefe de Merchandising. Additionally, Beatriz served as Asistente Category Management at Colgate Palmolive. Beatriz holds a degree from Pontificia Universidad Javeriana Cali, obtained in 2011, and furthered education at Universidad ICESI from 2011 to 2013.