Staci Sue Ritzel

Staci Sue Ritzel (Dieringer) is an accomplished digital product leader with extensive experience in driving digital strategy and product management across various industries. Currently serving as Director of Digital Product - Consumer Portfolio at Harley-Davidson Motor Company, Staci is accountable for building a hybrid product matrix and leading multiple product management teams. Prior experience includes roles at Homesite Insurance, SmileDirectClub, The Children's Place, Ryman Hospitality Properties, Lands' End, and Allen Edmonds, where Staci has consistently demonstrated the ability to enhance digital experiences, drive e-commerce growth, and align product strategies with corporate objectives. Staci holds a Bachelor’s degree in Business Economics from Ripon College and has furthered education at the University of Wisconsin-Milwaukee.