Monica B.

Monica B. is an accomplished media strategy executive with extensive experience in video investment and integrated marketing. Currently serving as VP Senior Director at Harmelin Media since 2021, Monica oversees national video investment across various platforms including Linear TV, Programmatic, CTV, OTT, and Digital. Prior roles include Senior Partner at GroupM, where Monica led global strategic negotiations and media partnerships for IBM, managing a team of 15 and delivering actionable data-driven insights. At WINNAR Group, Monica developed media and marketing strategies while collaborating with C-level executives, and at UM Worldwide, Monica held various leadership positions, managing integrated video investment strategies for esteemed clients across diverse industries.