Harmoniz - The Art of Seed Innovation
Joel Siegal has a Bachelor's Degree in Vegetable and Field Crops from The Hebrew University of Jerusalem. Joel has held various sales and product development positions in the agriculture industry, including roles as a Sales Specialist, Sales Manager, Regional Sales Manager, and Global Product Manager. Joel has experience in managing portfolios and product development, with a focus on seed innovation and agricultural solutions.
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Harmoniz - The Art of Seed Innovation
Harmoniz is a global agtech company engaged in the development of greenhouse seeds. Formed from the merger of TomaTech and Nirit Seeds in 2022, Harmoniz is the largest vegetable breeding seed organization in Israel. TomaTech is one of the country’s leading seed breeders, while Nirit Seeds is a successful developer of tomato and pepper seeds sold internationally. Using the latest agtech innovation, Harmoniz is focused on creating innovative, great-tasting, and virus-resistant tomatoes, while expanding its expertise into pepper and cucumber seed development. Harmoniz emphasizes the harmony between people, advanced technologies, and breakthrough biology with a mission to develop and sell innovative vegetables that people love to consume, and farmers like to grow.